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BUSINESS & ECONOMICS

Corporate communication

DETAILED SUMMARY / BACK COVER

"Corporate Communication" by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead...

ARCHIVAL RECORDS & TECHNICAL DETAILS

TITLE (NAME) CORPORATE COMMUNICATION
AUTHOR
CATEGORY Business & Economics, Business & Finance, Communication
REGULAR PRICE (₨) ₨2313.34
FORMAT CHOICE PHYSICAL
TAGS (COMMA SEPARATED) award-winning, Paul A. Argenti

Out of stock

“Corporate Communication” by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

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